ENLASO Corporation, a leading provider of enterprise language solutions, today announced that Date.com and ENLASO have entered into a partnership to localize Date.com’s award winning network of dating sites into numerous languages.
Current plans include for ENLASO to assist Date.com in translating and localizing their three dating sites — Date.com, Matchmaker.com and Amor.com — into Spanish, Portuguese, and German. Before the end of 2009, Date.com plans to have its dating sites available in 18 languages to better accommodate its growing subscriber base from outside the US and to assist it in marketing itself internationally.
Date.com originally launched its flagship dating site on Valentine’s Day 1997. Ever since, the Date.com network of dating sites has signed up over 20 million members worldwide and add millions of new singles to their sites each year. Thousands of couples have begun successful relationships through the company’s network of dating sites, with an average of one marriage weekly.
“We’ve had tremendous success with Date.com, Matchmaker.com and Amor.com both in the United States and abroad; translating our suite of sites into other languages enables us to provide our sites to millions of non-English speaking consumers looking for love,” said Date.com’s CEO, Meir Strahlberg. He continues, “We’re confident that, by working with ENLASO, we’ll be able to meet our international expansion objectives.”
“ENLASO is very excited to welcome Date.com to our growing list of online dating and social networking site customers. I’m positive that their international expansion strategy will prove to be a big success,” notes Yves Lang, ENLASO’s Chief Sales Officer.
Ever since Strahlberg and Lang started strategizing about Date.com’s expansion plans when they first met in 2007, the online dating industry has seen an increasing number of international mergers and acquisitions and the trend seems to continue. While growth is still occurring in the US market, research indicates that online dating is growing even faster internationally. This plus the strong value of international currencies versus the US Dollar make expansion into foreign markets a natural progression for Date.com which has historically focused on marketing itself domestically.
Date.com chose ENLASO because of its long-standing reputation as a leader in localizing online dating and social networking sites. Lang states, “Since the early beginnings of the online dating phenomenon, ENLASO has successfully partnered with some of the largest and best known dating sites in the world and our company has amassed an unparalleled amount of expertise in providing translation and localization services to this industry during this time.”
Date.com, where “Every Relationship Begins with a Date,” is an online dating community committed to helping its members find and maintain the best relationship for them. Launched on Valentine’s Day 1997, Date.com has become one of the world’s most popular dating sites. Over 20 million members worldwide have used its online dating service, because it offers a convenient and safe way for singles to meet. The site attracts millions of visitors and introduces thousands of couples each month. Included in Date.com’s larger network of dating sites is Matchmaker.com, which launched in 1986 and is the oldest online dating site, and Amor.com, a rapidly growing destination for Latin singles in the US and abroad. Additional information is available at www.date.com.
About ENLASO (http://www.translate.com)
ENLASO Corporation, an ISO 9001 company with nearly forty years of experience, delivers multilingual solutions to the online dating and social networking, gaming, life sciences, medical, pharmaceutical, biotech, IT, legal, financial, aerospace, automotive, advertising, and telecommunications industries. Services include localization of software, Web sites, marketing communications, technical documentation, localization testing, and consulting and training.