According to Across Systems, a leading provider of corporate translation management solutions, consolidation and acquisitions in the translation industry have bound many enterprises to proprietary software technologies and often force localization service providers to work with technologies of their competitors – not something most companies want to do. Across, therefore, along with international translation providers, has launched an “R.O.I.” campaign, with ROI standing for “Rely on Independence.”
Among translation agencies (language service providers or LSPs), technology penetration has reached almost 100 percent, with translators using translation memory and workflow technologies to assist the translation process. However, in recent years, almost all professional technology providers have been taken over or acquired by a handful of LSPs operating on a global scale. Across Systems now is the only major market share translation technology provider whose core business is software development. The Across Language Server is offered as an independent technology to enable a smooth linguistic supply chain, providing a comprehensive system to manage workflow and connect all participants in the process. Across itself doesn’t offer any kind of translation or localization services.
Across has joined with LSP partners from three continents, including Argo Translation, Hermes Translations, Human Science, icdoc, intertext, itl, Jaba Translations, Skrivanek Language Solutions, Soget and Transline, to highlight the benefits of independent technology for corporations of all sizes. An ad campaign depicting unlocked handcuffs has begun to appear in several translation industry magazines and ezines, advising enterprises to opt for maximum flexibility and open interfaces. The R.O.I. campaign is being developed and rolled out worldwide. Across Systems accurately positions itself as the No. 1 independent technology, with more than 20 percent market share in Europe and a growing presence in the United States since opening an office in California and incorporating in the U.S. this year.
Across Systems’ primary product, Across Language Server, is a central platform for corporate language resources and translation processes. Besides offering a translation memory and a terminology system, it also includes powerful project management and workflow controls. Its distinguishing feature is its end-to-end ability to enable customers, agencies and translators to operate easily as a linguistic supply chain, uniting all work steps, internal and external team members, and corresponding systems along the translation process in a single working environment. Open interfaces enable the additional seamless integration of corresponding systems such as Content Management Systems (CMS) or Enterprise Resource Planning (ERP) solutions.
As globalization has grown, so has the demand for multilingual content. This has spurred the development of language service providers and translation technologies. The recent spate of acquisitions signals the trend of big service providers trying to retain their customers by means of a proprietary technology.
Niko Henschen, CEO of Across, says, “Globalization has become too important for most industries to make themselves dependent on proprietary technologies. Our R.O.I. campaign will contribute to awareness of alternatives. Independent technology enabling a smooth linguistic supply chain is the state-of-the-art alternative for companies and translation providers alike.”
About Across Systems
Across Systems (www.across.net), based in Karlsbad, Germany, and Glendale, CA, is the manufacturer of the Across Language Server – the world’s leading independent linguistic supply chain technology.
The Across Language Server is a central software platform for all corporate language resources and for controlling translation processes and workflows. The system simplifies, accelerates, and improves the management, coordination, and implementation of translations. The software includes a translation memory, a terminology system, and powerful project management and translation workflow control tools. Most importantly, the Across Language Server enables customers, agencies, and translators to work seamlessly and on the basis of the same data. Open interfaces enable the direct integration of corresponding systems, e.g. CMS, catalog, or ERP solutions.
Customers include all who offer or commission professional translations, such as export-oriented medium-sized enterprises, language service departments of international corporations, and professional translation service providers. By using Across, translation costs can be cut drastically, and the investment in Across usually pays off in a very short time.